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Premium pack · ITIL v5

ITIL v5 Product & Service Lifecycle

21 templates aligned with PeopleCert official books 2026

By João Rodrigues, ITIL v5 Master and ITIL 4 Master. The only professional certified at both levels in Portugal.

Aligned with 5 official ITIL v5 books (1,500+ pages): Product · Service · Experience · Strategy · Transformation. ITIL® is a registered trademark of the PeopleCert group.

A fundamental shift, not an incremental update

ITIL v5 (2026) is not an incremental update. It is the first version to formally unify digital product management with service management in an 8-activity lifecycle: Discover, Design, Acquire, Build, Transition, Operate, Deliver, Support. The approach is AI-native, experience-first and outcome-oriented. The PRODUCT Rules introduce 7 concrete product management principles that every digital product must meet. That is 1,500+ pages of official content spread across 5 specialized books.

This pack distills the most operational concepts from the 5 ITIL v5 Official Books into 21 integrated, ready-to-use templates. These are not summaries. They are working tools: frameworks, playbooks, assessment tools, workbooks and canvases designed for consultants, product managers, service leaders and transformation teams who need to implement ITIL v5 in practice. Each template references specific chapters, figures and tables of the Official Books for full traceability.

The ITIL v5 foundational templates use the ICR (Imagine Car Rental) context, the official PeopleCert case study shared across the 5 books, so anyone studying or working with the official material will recognize the examples immediately. The three Tier-1 additions use different industry cases to show how the same ITIL v5 models apply across sectors: Meridian Hospital Group (healthcare) for the Continual Improvement Model, Luxora (multi-channel fashion retail) for the Value System canvas, and Unio Bank (post-merger financial services) for Organizational Change Management.

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21
premium templates
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5 books
official, integrated
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1,500+
pages distilled
100%
aligned with official v5

The template ecosystem

Clusters align with the five ITIL v5 Official Books plus the AI Governance extension module. Each line between templates is anchored in a documented relationship from those books (chapter and table references). Hover any template to see details; click to jump to the download card.

Master framework ITIL Strategy ITIL Transformation ITIL Product ITIL Service ITIL Experience AI (Transf. Ch. 2.2.3 + Strategy 6.4 + Extension) Partner Reference Pack
ITIL STRATEGY AI (AICM + GOVERNANCE) ITIL PRODUCT ITIL TRANSFORMATION ITIL SERVICE — LIFECYCLE ITIL EXPERIENCE PARTNER PACK Master framework Strategy canvas Operating model OCM playbook AI Capability AI Governance PRODUCT rules Value streams Transform. playbook 4 layers model ITIL CIM ITIL VS Activity playbooks Service journey Experience measurement Transition readiness Guiding Principles ITIL PSLM v5 Glossary Audit checklist Board pack
Solid lines
Direct dependencies: the master framework anchors every hub with shared concepts.
Dashed lines
Cross-cluster links: templates share data, stakeholders or governance artefacts.
Hover & click
Hover a template for details; click to jump to its download card below.

The 21 templates in the pack

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Word

Master Framework

Integrated framework · 5 books · 16 sections

Master framework integrating content from all 5 official ITIL v5 books: digital products definition, 8 lifecycle activities, value chain, 4 Dimensions, product vendor and service provider perspectives, Experience layer cross-cutting, Strategy layer, value streams, Service Journey Model, PRODUCT Rules (Purpose, Research, Outcomes, Direction, User Experience, Clarity, Traceability) and transformation approach. ICR context consistent with official books.

5 books integrated PRODUCT rules ICR case
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Excel

8 Activity Playbooks

Discover · Design · Acquire · Build · Transition · Operate · Deliver · Support

Operational playbook with one sheet per ITIL v5 lifecycle activity. For each: purpose, steps, outputs, status changes enabled, enabling management practices, CSFs, metrics with targets, practical recommendations, common pitfalls and connections to other activities. Based on chapters 3-10 of the official Product book.

8 activities CSFs + Metrics Practices mapping
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Excel

PRODUCT Rules Assessment Tool

49 questions · Diagnostics · Radar chart · Action plan

Diagnostic tool for the 7 PRODUCT Rules of ITIL v5: Purpose, Research, Outcomes, Direction, User Experience, Clarity of ownership, Traceability. 49 assessment questions (7 per rule), 1-5 scoring, automatic radar chart, conditional diagnostics, maturity benchmark (Level 1-5) and action plan with 10 examples. Based on Chapter 11.6 of the official Product book.

7 PRODUCT rules 49 questions Auto-diagnostics
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Excel

Value Chain + Streams + Service Journey

8 ICR value streams · Journey Model · Mapping Tool

Operational workbook for mapping value chain activities, intra-organizational value streams (8 completed ICR examples), cross-organizational streams (5 partner examples), ITIL Service Journey Model with all stages (Explore, Engage, Offer, Agree, Onboard, Co-create, Realize) and a journey mapping template with swim lanes. Based on chapters 2 and 11 of the Product book.

8 value streams Service Journey Model VSM tool
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Excel

4 Dimensions + Operating Model Canvas

40 questions · 4D Assessment · ICR Canvas

Assessment of the 4 Dimensions of Product and Service Management (Organization+People, Information+Technology, Partners+Suppliers, Value Streams+Processes) with 40 questions (10 per dimension), radar chart, ICR-populated operating model canvas, 3 operating model variations (Integrated, Separated, Consumer-focused), 5-level × 4-dimension maturity model and roadmap of 15 transformation initiatives.

40 questions 4D Operating model canvas Maturity 5 levels
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Word

Transformation Playbook

ITIL Transformation Model · Methods & techniques · ICR case

Complete transformation playbook aligned with the official ITIL v5 Transformation book (354 pages). Covers key concepts, the ITIL Transformation Model with its four layers (Governance, Positioning, Execution, Learning) and its stages (Initiate, Orchestrate, Orient, Decide, Clarify, Prepare, Deliver, Evaluate, Adapt, Synthesize), the methods and techniques library of Chapter 4 (Benchmarking, Business case, Cost of Delay, Customer and Employee surveys, Complexity thinking, Gemba walks, Goals cascade, ITIL Maturity Model, OKRs, Operating Model Canvas, RACI/RASCI, Retrospectives, SMART goals, Stakeholder mapping, SWOT, Value stream mapping, and more), common patterns, ICR case study and operational templates.

ITIL Transformation Model Methods library (Ch. 4) ICR case study
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Excel

AI Capability Model assessment

ITIL AICM · 6 capabilities · Portfolio matrix · 12-month roadmap

Diagnostic workbook operationalising the ITIL AI Capability Model (ITIL AICM) from Transformation Ch. 2.2.3: Creation, Curation, Clarification, Cognition, Communication, Coordination. Inventory every AI use case, score maturity · value · risk per capability, map to the four AI governance characteristics (Strategy Ch. 6.4), prioritise with an impact × feasibility matrix, and build a 12-month adoption roadmap. Prefilled with the ICR Imagine Car Rental case.

ITIL AICM AI governance Portfolio matrix
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Excel

Service Journey canvas

ITIL SJM · 7 journey steps · 4 experience domains · Band of visibility

Working canvas for the ITIL Service Journey Model (ITIL SJM) from ITIL Experience Ch. 4.2.4: Explore, Engage, Offer, Agree, Onboard, Co-create, Reflect. Dual consumer and provider journeys, four-lens experience review (personal, functional, relational, contextual), explicit band-of-visibility mapping, touchpoints and signals catalogue, and a prioritised improvement register with dashboard. Prefilled with the ICR Imagine Car Rental case.

ITIL SJM Experience domains Band of visibility
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Excel

AI Governance assessment

Strategy Ch. 6.4 · 6 ethical pillars · 4 characteristics · 4 perspectives

Strategic AI governance framework based on ITIL Strategy Chapter 6.4. Six ethical AI pillars (Context, Capability, Culture, Conduct, Change, Consequence), four characteristics of effective governance, four impact perspectives (Authority, Ethics, Data, Regulation), AI risk register with EU AI Act classification, policy and control library, 4-step implementation approach from Figure 6.1, and compliance mapping across EU AI Act, NIS2, GDPR, ISO/IEC 42001, ISO/IEC 27001.

AI Governance EU AI Act ISO 42001
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Excel

Experience measurement framework

ITIL Experience Ch. 3 & 4.2.3 · XLA builder · Signal portfolio · Trust

Capture, measure and govern digital experience as a formal service quality characteristic. Based on ITIL Experience Chapter 3 (Capturing digital experience) and Chapter 4.2.3 (Experience Level Agreements). Four experience domains (personal, functional, relational, contextual), XLA vs SLA framework, metrics library with hypothesis discipline, XLA builder template, signal portfolio with trustworthiness rating, experience capture plan, trust scorecard based on Mayer’s three aspects of trust (Ability, Integrity, Benevolence) as referenced in Experience Ch. 3.2.3 Figure 3.3, and improvement backlog.

XLA Trust index Experience domains
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Excel

Strategy canvas & PESTLE

Strategy Ch. 3 · Observe · Orient · Decide · Plan

Operationalises the ITIL strategy development cycle from ITIL Strategy Chapter 3. The four activities (Observe, Orient, Decide, Plan), PESTLE external scan with impact × likelihood scoring, Four Dimensions internal scan, purpose and vision alignment check, strategy statements builder following the three components defined in Ch. 3.4.2 (Statement of intent / Desired end state / High-level conditions), antipatterns of strategic assessment (Table 4.3) and strategic artifacts register (Table 3.3). Designed for annual strategy cycles with quarterly refresh.

PESTLE Strategy statements Antipatterns
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Excel

Transformation model — four layers

Transformation Ch. 3.1.4 · Governance / Positioning / Execution / Learning

Operationalises the four-layer ITIL Transformation Model from ITIL Transformation Chapter 3.1.4. Governance layer (charter, decision rights, cadence), Positioning layer (context assessment, stakeholder map, method selection drawing from the Methods and techniques library of Chapter 4 — 24+ named methods), Execution layer (initiative tracker with RAG status and risk scoring), Learning layer (retros, pattern library, knowledge capture), and a maturity scorecard with auto-computed heat map.

Four layers Methods library (Ch. 4) Maturity scorecard
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Excel

v3/v4 → v5 transition readiness

Partner Companion Pack · Gap analysis · Training · 12-month roadmap

Structured transition from ITIL v3 or ITIL 4 to ITIL (Version 5), based on the Partner Reference Companion Pack 2026. Transition pathways, qualification mapping, practice-level gap (what stays, what changes, what is new), training pathway by role (MSF/PIC/CAI, Managing Professional, Strategic Leader, AI Governance), investment preservation decisions, stakeholder impact matrix, and a 12-month quarterly transition roadmap. Preserves existing ITIL 4 Foundation investments.

Qualification scheme Practice gap 12-month roadmap
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Excel

Continual Improvement Model (ITIL CIM)

Transformation Ch. 2.2.5 · 7 canonical steps · Healthcare case

Operationalises the ITIL Continual Improvement Model (ITIL CIM) as defined in ITIL Transformation Chapter 2.2.5 (Figure 2.4). Seven-step register with the canonical step names: What is the vision? / Where are we now? / Where do we want to be? / How do we get there? / Take action / Are we getting there? / How do we keep the improvements relevant? Evidence register, improvement backlog, measurement plan focused on outcomes, risks and stakeholder engagement per step. Worked example: Meridian Hospital Group — digital patient safety and clinician experience.

ITIL CIM 7 steps Healthcare case
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Excel

ITIL Value System (ITIL VS) canvas

Transformation Ch. 2.2.4 · 8 components · Fashion retail case

One-page canvas operationalising the ITIL Value System (ITIL VS) from ITIL Transformation Chapter 2.2.4. Eight components (Opportunity, Demand, Value, Guiding Principles, Governance, Management practices, Continual improvement, Value chain), ecosystem interfaces with external organisations, component maturity scoring, value flow map per product. Worked example: Luxora — European multi-channel fashion retailer with 380 stores and 42M monthly active users.

ITIL VS Ecosystem Retail case
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Excel

Organizational Change Management (OCM)

Strategy Ch. 6.5 · 10 stages · Banking post-merger case

Operationalises Organizational Change Management as a strategic capability, aligned with ITIL Strategy Chapter 6.5. Three fundamental success factors (Ch. 6.5.1), two core processes (management of the OCM approach; management of the organizational change lifecycle), Table 6.4 OCM activities across strategy implementation phases (Observe, Orient, Decide and Plan, Plan and Execute, Synthesize, Reflect), three warning signs when OCM support is insufficient, and integration points with project management, architecture management, and workforce and talent management. Worked example: Unio Bank — 18-month post-merger digital transformation.

OCM Sentiment map Banking case
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Excel

ITIL Guiding Principles workbook

ITIL Strategy Ch. 3.1.1 · Table 3.1 verbatim

The seven ITIL Guiding Principles — Focus on value, Start where you are, Progress iteratively with feedback, Collaborate and promote visibility, Think and work holistically, Keep it simple and practical, Optimize and automate — taken verbatim from ITIL Strategy Chapter 3.1.1 (p. 75). Includes Table 3.1 (applied to strategy development) verbatim, plus an adoption assessment to record how each principle shows up in your work and evidence behind the score.

7 Guiding Principles Table 3.1 verbatim Soul of ITIL
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Excel

Product and Service Lifecycle Model (PSLM) canvas

ITIL Product Ch. 2.1.4 · Transformation Ch. 2.2.4 verbatim

Operationalises the ITIL Product and Service Lifecycle Model (ITIL PSLM) — the 4th named model in Table 0.1 of every ITIL v5 Official Book. Eight lifecycle activities (Discover, Design, Acquire, Build, Transition, Operate, Deliver, Support) with verbatim purpose statements from ITIL Transformation Chapter 2.2.4, plus the service management concerns per stage from ITIL Product page 64 (verbatim), and a fill-in canvas for your product or service.

ITIL PSLM 8 lifecycle activities Verbatim from books
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Word

ITIL v5 audit & self-assessment checklist

11 sections · Every criterion sourced to a book page

A formal audit and self-assessment instrument covering all nine named ITIL v5 models (Table 0.1) plus the PRODUCT Rules, AI governance characteristics and OCM. Every criterion is sourced to a specific chapter, table, figure or page of the Official Books. Each section includes Met / Partial / Not met status plus an evidence/gap field. Aggregates into an overall maturity statement. Ideal for partners, consultants and internal audit teams.

Audit instrument 9 models covered Source-cited
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Excel

ITIL v5 Glossary & cross-reference

12 sheets · Every term sourced to an Official Book page

A curated glossary of ITIL (Version 5) terms with verbatim definitions and precise source citations. Covers named models (Table 0.1), verbatim definitions (Governance, Trust, Service quality, Service level, SLA, Experience level, XLA, Service journey, Value chain and more), the seven Guiding Principles, the eight lifecycle activities, the AICM six capabilities, the SJM seven steps, the CIM seven steps, the four experience domains, the Transformation four layers, AI governance characteristics and pillars, and the PRODUCT Rules. No inventions; where a term is referenced but not formally defined in the five advanced books (e.g. ITIL SRM), this is stated explicitly.

Glossary Cross-reference Verbatim
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Word

ITIL v5 adoption — executive board pack

10-section board briefing · ITIL v5 terminology verbatim

Board-level briefing template for proposing and reviewing an ITIL v5 adoption or transformation programme. Ten sections covering executive summary, why ITIL v5 now, scope and ambition (using the three-component strategy statement from Strategy Ch. 3.4.2), approach (aligned with the four layers of the ITIL Transformation Model), investment and benefits, risks (including the antipatterns of strategic assessment from Table 4.3), organisational change management (including Table 6.4), governance, timeline and the board decision. Fill-in placeholders marked [in brackets]; all ITIL v5 concepts used verbatim with page citations.

Board-ready 10 sections Verbatim terminology
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Frequently asked questions

ITIL v5 (2026) introduces a unified digital product and service lifecycle with 8 activities (Discover, Design, Acquire, Build, Transition, Operate, Deliver, Support), an AI-native approach, a cross-cutting Experience layer, PRODUCT Rules (7 product management principles) and explicit integration between Product Management and Service Management. It is a significant conceptual evolution from ITIL 4.
No. These templates are a practical synthesis based on the official PeopleCert ITIL v5 books. They are consulting tools created by Better Skills and do not replace studying the official books for certification purposes. ITIL® is a registered trademark of the PeopleCert group.
ICR is the official case study used in all ITIL v5 PeopleCert books. It is a fictional mobility company (car rental, car sharing, autonomous rides). We use ICR as the context throughout all templates to maintain consistency with official material and help map book examples directly to practical tools.
Yes. All templates are designed for adaptation. ICR data serves as realistic examples to be replaced with your organization's real data. The structures, formulas and methodologies remain the same; only the specific content needs to be updated for your organization's context.
ITIL v5 Foundation (entry level), ITIL v5 Specialist with 5 modules (Product, Service, Experience, Strategy, Transformation) and ITIL v5 Master (the top designation, requiring completion of all Specialist modules).
Better Skills offers official ITIL v5 Foundation, Bridge (upgrade from ITIL 4 to v5) and Specialist module courses. João Rodrigues, ITIL v5 Master and the only professional certified at this level in Portugal, is the lead trainer.

Need support with adoption?

Better Skills offers official ITIL v5 Foundation and Bridge courses (upgrade from ITIL 4 to v5). Training delivered by the only ITIL v5 Master in Portugal. Contact us to find the right path for your profile.